Founded in 2015, Smart Marketing was built to solve a common problem: businesses needed reliable, long-term marketing support without juggling multiple vendors. Since then, we’ve grown into a full-service digital marketing agency managing over 600 websites and supporting clients across the Midwest and beyond.
Since the 2021 launch, we've served as Southern Bank's long-term web operations partner—building, hosting, managing, and continuously improving a large-scale, custom-coded banking website. This isn't a templated platform or a CMS-driven site; it's a purpose-built codebase designed for performance, reliability, and ongoing change at scale.
Custom-coded website platform (no CMS) supporting a 470+ page footprint, with a structure and workflow built for frequent updates, consistent quality control, and long-term scalability.
To support high availability and reduce single points of failure, the site is hosted using a resilient infrastructure design:
A key part of this partnership is sustained execution after go-live. Since launch, we've averaged 400+ website requests per year, covering both routine maintenance and strategic improvements, including:
For a bank, the website isn't just marketing—it's a trust and accuracy platform. Southern Bank's site requires consistent uptime, fast turnaround on updates, and a partner that can handle both daily changes and larger enhancements without disrupting performance or stability. This engagement demonstrates how a custom-coded platform, backed by resilient hosting and responsive web operations, can support a high-volume organization year after year.
